AI Visibility (AEO)
What is Answer Engine Optimization
Search is no longer just ten blue links. People ask ChatGPT, Gemini, Perplexity and Claude, and Google shows AI Overviews. Answer Engine Optimization (AEO) - also called AI Visibility - is about being the answer these assistants give.
Being cited by an AI assistant is the new front page: if the answer recommends you, you win the customer before they ever see a results page. AEO is where visibility is heading.
AI92 treats AEO as a first-class discipline alongside classic SEO.
Key takeaway: AEO (AI Visibility) is about being the answer AI assistants give - the new front page, alongside classic SEO.
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