An honest look at what each path costs and covers. AI92 prices below are our real list prices; the agency and DIY figures are prudent market ranges - they vary widely by country and scope.
| AI92 | Hiring an agency | DIY tool stack | |
|---|---|---|---|
| Typical monthly cost | Five fixed plans from $150 to $1,799/month list price. No setup fee; it starts with a 48-hour free trial. | Small-business retainers typically start around $1,000-$3,000+/month, before ad spend and onboarding fees. | Often $100-$500+/month across separate tools - plus the hours you put in every week. |
| Who does the work | AI92 plans, creates and publishes; you review and approve the calendar before anything goes live. | The agency team, on the scope you contracted. | You do - strategy, creation, publishing and follow-up. |
| Content every week | 6-22 designed posts and 2-8 AI videos per week, depending on plan. | Depends on your retainer scope. | As much as you have time to produce. |
| Outreach | 500-12,000 verified contacts and 1,500-20,000 personalized messages per month, included. | Often quoted as a separate scope or handled with additional tools. | You source the lists and license the sending tools yourself. |
| Languages & markets | Campaigns in up to 15 languages across up to 5 target countries, included in the plan. | Multilingual work is typically billed as extra scope. | You translate - or stay in one language. |
| Reviews & SEO | Review management and SEO tracking are part of the campaign - up to 400 keywords tracked on Gold. | Available at larger scopes; often a specialist add-on. | Separate tools, learned and run by you. |
| Getting started | 48-hour free trial, no credit card; plans are billed monthly. | Proposal, contract and onboarding typically take weeks. | Immediate - one tool at a time. |
Honest small print: the agency and DIY columns are prudent market ranges, not quotes from any specific provider - real prices vary a lot by country, industry and scope. The AI92 column is our published price book and capability matrix, nothing more.
You need bespoke brand strategy, custom creative direction, or hands-on management of a large paid-media budget. AI92 automates the monthly execution layer - it does not replace a senior strategist on retainer. Plenty of customers run both: AI92 for the always-on campaign, their agency for direction.
You genuinely enjoy marketing, have the hours every week, and one or two channels are enough. AI92 starts earning its price when consistency slips - when posts, outreach, reviews and languages are more than one person can keep up with.
For the monthly execution layer - content, publishing, outreach, review management and SEO tracking - yes, that is exactly what it automates. For bespoke brand strategy, custom creative direction or hands-on management of large ad budgets, a good agency still earns its retainer. Many customers use AI92 for execution and keep a strategist for direction.
AI92 plans are fixed list prices from $150 to $1,799 per month, and the capability matrix on each plan is the scope. Small-business agency retainers typically start around $1,000 per month and vary widely by market - content volume, outreach and multilingual work are often separate line items on top.
Yes. AI92 runs the always-on campaign while your agency or freelancer focuses on strategy, brand or paid media. Everything AI92 publishes appears in the monthly calendar preview first, so whoever owns your marketing can review it.
Enough to review and approve. You see the whole month of content laid out in advance, approve or swap pieces, and the campaign runs. That is the approval seat: control without the production hours.
Start with the 48-hour free trial - no credit card needed. Purple at $499/month is our most popular plan, and the Plan Recommender asks five quick questions and points you to the tier that fits your goals.
Start the 48-hour free trial, or compare the five plans line by line.