AI92 is live - our global soft launch is on: the full platform is open worldwide for the first 30 days.

AcademyAutonomous Marketing 101Set up your brand (grounding)

The autonomous model

Set up your brand (grounding)

Everything AI92 produces is grounded in your brand - that is the single biggest lever on quality, so it's worth a few minutes up front. During onboarding you add your business details, your products or services, and your brand kit: logo, colours, tone of voice, the things that make your content sound like you and not like generic stock. AI92 leans on this every time it drafts a post, generates an image or writes a reply, which is why a thin brand setup produces thin, off-key output and a complete one produces work you'd actually publish. Think of it as briefing a new team on their first day: the more context you give, the less you have to correct later. You are not locked in - you can revisit and update your brand kit at any time, and every cycle after that benefits. If you take one action from this module, make it this: fill in your brand properly before you start your first cycle.
Key takeaway: Your brand kit is the biggest quality lever. Fill it in fully before your first cycle - thin setup, thin output - and update it any time.
Try this in your dashboard
The best way to learn AI92 is to use it - open your dashboard and follow along.
Open dashboard

Knowledge check

1. How is AI92 different from a chatbot you prompt?

2. When are you charged for a failed action?