Approvals and control per client
Per-brand approvals
Approvals in AI92 are per brand, which is exactly what an agency needs. Each client's drafts - posts, replies, outreach, creatives - wait in that brand's own approval seat, not in a shared pile. You review and approve as that client, in their voice and to their standards, and nothing goes live for a brand until you (or the client, if they review) say yes for that brand. This keeps accountability clean: there's never a question of whose content you just approved, because you're always working inside one brand's queue. Practically, it means you can run a morning pass client by client - open a brand, clear its approvals, switch to the next - and each client gets the same careful review without the queues ever mixing. The approval seat you learned about for a single brand simply exists once per brand, and that separation is what lets you hold many clients to their own bar.
Key takeaway: Each brand has its own approval seat; you approve as that client, in their voice. Queues never mix, so accountability stays clean across a book of clients.
Try this in your dashboard
The best way to learn AI92 is to use it - open your dashboard and follow along.